Electric automaker Lucid has already mounted a challenge to Tesla with its opulence and startling range. Now, it’s copying Tesla’s habit of big mid-stream price increases.
The company’s Lucid Air luxury sedan has the longest EPA-certified range, at up to 520 miles between charges. The car has real presence, with a low, wide look that at once seems tailored yet huge.
Like the Tesla Model S, it promises to do almost everything. The most high-performance version leaps from 0-60 mph in just 2.5 seconds. Its spacious cabin suggests the kind of luxury buyers expect from flagship sedans like the BMW 7 Series or Audi A8. A high-tech driver-assist system with 32 cameras doesn’t quite make the car autonomous, but the potential is obvious.
The Model S is famous for all the same things. But it’s also known for its rapid price jumps. Its entry price went from $69,420 in October 2020 to $104,490 by the start of 2022.
Lucid may steal that trick, too. The company announced a round of five-figure price increases today.
The New Prices:
Lucid also charges a $1,500 destination fee for all its cars.
| Model | MSRP | Increase |
| Air Pure | $87,400 | $10,000 |
| Air Touring | $107,400 | $12,400 |
| Air Grand Touring | $154,000 | $15,000 |
| Air Grand Touring Performance | $179,000 | none |
Customers who have already placed a reservation will not be affected by the increases.
The company plans to reveal its second vehicle, the Gravity SUV, later this year.
