Lincoln announced that it will provide pick-up and delivery service for all of its 2017 models, making it the only luxury automaker to offer this service for its entire vehicle line. Called Lincoln Service Valet, the program will pick up clients’ vehicles at their desired locations to be serviced and will receive a complimentary loaner vehicle. Once serviced and washed, the car will be delivered back to the customer at a location of their choice. This service will be launched later this year, starting with the all-new Lincoln Continental, Lincoln’s flagship vehicle.
Also: Class of 2017 – New Cars Ready to Roll
Lincoln Valet Service was pilot tested beginning in May of 2015 at select dealerships. According to the division, after clients interacted with this service, 98 percent [CC1] said they would recommend Lincoln and the service to a friend, while a similar number said they would return the same dealer for service. Another 93 percent said they are likely to purchase another Lincoln vehicle.
To enhance customer experience, Lincoln has created variety of customer-service oriented programs. Lincoln Concierge is a 24/7 online advisor that has video chat capabilities with a live person. Black Label is a vehicle customization and personal shopping experience that will come to customers within a 30-mile radius of the showroom and present paint and wood trim samples. Date Night is an extended test drive that lasts up to 48 hours and allows the prospects to interact with Lincoln Concierge. All these programs, along with the pick-up and delivery service, are designed to lift Lincoln’s consumer experience to true luxury levels.
