Jaguar and Land Rover are once again shipping new cars to the U.S.
Parent company JLR had paused shipments of new cars into the country in early April over new tariffs raising the prices of most cars.
However, Bloomberg reports that the company has resumed shipping cars to America. London’s Times newspaper adds, “JLR shipments typically take 21 days to arrive in America, meaning the first vehicles will reach U.S. ports on about May 20.”
Shoppers may not have noticed the interruption.
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Each car dealership had cars imported at pre-tariff prices already on sales lots when the tariffs began in April. Jaguar and Land Rover were each in unique positions even by that standard.
Land Rover had one of the deepest inventories in the auto industry, with more than 101 days’ worth of new cars on dealership lots.
Jaguar is in the midst of a brand reinvention and has stopped building most new cars.
The company’s dealers still have a substantial supply of F-Pace models on the lot. Many have some leftover 2024 editions of other cars. But they’re clearing space for a new generation of high-end Jaguars to compete with Bentley and Rolls-Royce cars.
However, buyers shouldn’t expect substantial discounts on the last Jaguars or the current Land Rovers.
The Times explains, “Should a trade deal not be in force” by the time the resumed shipments arrive, “the vehicles will be slapped with a 25 per cent import tax. This would add nearly $12,500 (£9,500) to the price of the Range Rover Evoque, JLR’s cheapest model, if the full impact of tariffs is passed onto customers. The list price of the entry-level Range Rover could rise by $27,000.”
