Tech

In A Major Change, Car Shoppers Now Want Hands-Free Driving

A test driver with his hands off the wheel using Ford's BlueCruise hands-free highway driving assist system
  • Hands-free driving is now among the most-wanted new car features
  • As recently as last year, the same survey showed that few drivers wanted it

Americans are changing their mind about hands-free driving. The largest recurring study of what features new car shoppers desire has long shown that most car shoppers didn’t want a hands-free driving system.

This year, it tied for the title of most-wanted.

Related – Self-Driving Cars: Everything You Need to Know

AutoPacific asked nearly 18,000 people planning to shop for a new car soon what features they wanted most. Forty-three percent cited hands-free semi-autonomous highway driving. An equal number wanted reverse automatic emergency braking, which a study from last year found to be largely unreliable.

Just a year ago, hands-free driving didn’t make the top 10.

More shoppers wanted a hands-free highway driving system that let them drive most of the time than wanted a fully autonomous car. But even complete autonomy made the list after several years of shoppers mostly rejecting the idea.

Partial autonomy has grown more common, with systems like Tesla’s Full Self-Driving (Supervised), GM’s Super Cruise, and Ford’s BlueCruise able to take over some of the driving on highways as long as the driver stays alert.

In the U.S., only Mercedes sells a system that lets the driver look away from the road. The company’s Drive Pilot system is available only in Nevada and parts of California, and works only below highway speed.

The Most-Wanted Car Features

FeaturePercentage Who Wanted It
Hands-off, semi-autonomous driving for highway use only, driver attention required43%
Rearward automatic emergency braking43%
Sunroof/moonroof42%
Driver profile settings40%
Lane-change assist40%
Special exterior colors40%
Sun shades for rear passengers39%
Lane change assist39%
Hands-off, fully autonomous driving for all speeds to a pre-specified destination (no steering wheel, no option to manually drive, driver attention not required)38%
Rear cross-traffic alert with automatic emergency braking38%
Heated steering wheel38%
Emergency evasive steering assist37%
Hands-off, fully autonomous highway and city (option to drive the vehicle if desired, driver attention not required)37%
Heated and ventilated/cooled front seats37%
Large animal detection36%