This week sees the launch of the automotive world’s most off-the-wall, playful gathering – SEMA. Once known as the Specialty Equipment Manufacturer’s Association, SEMA now insists its name doesn’t stand for anything. It’s just SEMA, like Beyoncé – one of a kind and needing no further explanation.
SEMA is an auto show in Las Vegas where the automotive tuning community showcases its latest wares and wildest accomplishments. You won’t find stock factory cars at the show; just one-off creations whipped up by automotive artists to showcase their prowess and inventiveness.
Automakers show up with custom vehicles, though the best stuff usually comes from shops you’ve never heard of.
We don’t cover SEMA in detail because, for the most part, it’s full of cars you can’t buy. However, two automakers have used this year’s show to reveal things you could put in your garage.
Honda’s North American racing division used the show to unveil its own lineup of road car parts. Now, Ford has announced a collection of custom upgrade packages for vehicles already on the road.
Ford Custom Garage will create custom makeovers for specific vehicles. The company plans at least nine, with packages for the Bronco, Bronco Sport, and F-150.
The company offered details on two to start.
Bronco Matte Black, Sinister Bronze
Each package applies to the current-generation Bronco and includes functional upgrades and cosmetic changes.
The packages include:
- A Ford Performance Parts off-road 2-inch leveling suspension kit
- A Ford Performance Parts calibration tool
- Five 17 x 8.5-inch custom wheels and black lug nuts
- Special grille lettercaps, badges, and a smoked Ford oval
- Extended fender flares
- An updated spare tire carrier
As the package names imply, the black version replaces the grille, wheels, and other exterior trim bits with matte black pieces. The bronze edition gets bronze wheels and B-R-O-N-C-O lettering.
Tuners routinely modify Broncos, creating one-of-a-kind vehicles with unique performance capabilities and visual themes. However, Ford notes that the kits “can be ordered with just one part number that represents everything needed to upfit and modify a new or current generation purchased vehicle, from wheels to engine tune.”
Ford says each package retails for $5,200, excluding 35-inch Goodyear All-Terrain tires sold separately and dealer labor.
The company plans other packages soon, including a Bronco Sport package with blue wheels and badges and a sport-performance F-150 with a Whipple twin-screw supercharger and side-exit cat-back exhaust.
