When Ford revealed its F-150 Lightning all-electric pickup in July 2021, the truck broke new ground in many ways. One of the most shocking was pricing. Observers had expected Ford to put its best foot forward with its first battery-powered truck. Despite its important role in the history of cars, Ford makes most of its money from trucks and hardly builds cars anymore.
But few had expected the sub-$40,000 starting price Ford announced.
That price is just a minor piece of trivia now. Ford has now bumped Lightning prices up four times in just 19 months. As of this week, the least expensive Lightning starts at over $60,000 once delivered. The most costly is now comically close to $100,000 as if Ford’s accountants can’t bring themselves to admit it’s a 6-figure price now.
2023 Ford F-150 Lightning Price:
Ford also charges a $1,895 delivery fee on all F-150 Lightning trucks.
| Model | MSRP | MSRP + $1,895 Destination Charge |
| Pro | $59,974 | $61,869 |
| XLT, standard range battery | $63,474 | $65,369 |
| XLT, extended range battery | $80,974 | $82,869 |
| Lariat, standard range battery | $75,974 | $77,869 |
| Lariat, extended range battery | $85,974 | $87,869 |
| Platinum | $98,074 | $99,969 |
Ford May Set Pricing Trends
Prices are a bit of an academic consideration, anyway. The Lightning has been back-ordered since the start. With demand easily exceeding supply, dealers can charge markups on the Lightning.
But Ford is blazing a trail as the first mainstream automaker to sell an electric pickup. Where it goes, others will likely follow.
Ram hasn’t announced any pricing plans for its upcoming Ram 1500 REV electric truck. But Chevrolet had said it planned to sell its 2024 Silverado EV electric truck for an introductory price under $40,000. We’d be shocked to see them hold to that, with Ford now charging more than 150% of its initial asking.
Tesla had said the same about its planned Cybertruck but has already admitted it won’t make that goal.
