A new round of shoppers who reserved a Ford F-150 Lightning electric truck can place their orders starting Thursday. But they’ll pay more than the last group did.
Ford’s first electric version of its best-selling F-150 pickup proved so popular that the automaker sold several years’ worth of reservations within a few months. It shut down the reservation line soon after opening it, and has allowed customers to place orders in waves.
Wave two will start Thursday, Ford announced this morning.
Buyers in the second wave get a slightly improved truck. Lightnings with the smaller, standard range battery, Ford says, “will have a targeted EPA-estimated range of 240 miles – up from 230 miles.”
They’ll also have the option of adding Pro Trailer Hitch Assist, which “automatically controls steering, throttle and brake inputs to make hitching trailers easier.” It’s now standard on the Tow Technology Package, as well as on certain Lariat trims and the top-of-the-line Platinum trim.
But the improvements come with a price increase.
The End of the Sub-$40,000 Electric Pickup?
The increase may signal the end of the sub-$40,000 electric pickup. Prior to today, the least-expensive electric F-150 carried a price tag of $39,974. That model, the Lightning Pro, has seen an eye-popping $7,000 price boost.
Just last week, Tesla CEO Elon Musk announced that the Tesla Cybertruck would not be available for its promised sub-$40,000 price tag. Chevrolet, for the time being, still says it has targeted a sticker price just under $40,000 for its upcoming Silverado EV. But that truck remains more than a year out. Seeing the competition raise prices may make GM do the same.
Ford F-150 Lightning Pricing:
Ford also charges a mandatory $1,075 delivery fee on all Lightnings.
| Trim Level | MSRP |
| Pro | $46,974 |
| XLT | $59,474 |
| XLT High | $68,474 |
| XLT High / Extended Range | $80,974 |
| Lariat | $74,474 |
| Lariat Extended Range | $85,974 |
| Platinum Extended Range | $96,874 |
