Adding an entirely new dimension to what was already one very cool driving experience, Chevy designers and a team of Walt Disney Imagineers have revised the original Test Track Presented by Chevrolet at Disney’s Epcot Theme Park in Lake Buena Vista, Florida to include "a first-of-its-kind multi-sensory virtual experience in automotive design."
Currently closed to accommodate the final stages of this transformation process, the "re-imagined" Test Track will enhance fundamental elements of the original ride by adding an inside look at a professional automotive design studio. Part of that enriched experience will involve guests being able to digitally create their own Test Track vehicles, put them through their dynamic paces at speeds up to 65 mph and then have them evaluated to determine how well each would perform if it were a real-world car or truck.
This ambitious collaborative effort, which began 18 months ago, encompasses an even broader range of assets to create what all involved promise will be a far more engaging and immersive experience. To complement its unique architectural environment, this new Test Track realm also will include interactive displays, speed forms and various concept vehicles that provide a hint at the future of Chevy’s real-world design language.
"At Chevrolet, the diversity of talent on our team allows us to consistently produce sophisticated, refined and detailed design – but we don’t typically design through the eyes of a 12-year-old," said Jeff Mylenek, GM design manager, Global Exhibit and Merchandising Design. "Working with Walt Disney Imagineering, we were inspired to see our brand story from a more youthful perspective and really opened the parameters on how to approach this design challenge." The re-imagined Test Track Presented by Chevrolet is set to open on December 6, 2012. For additional details, click here.
