Kelley Blue Book named Online Auto Shopping Brand of the Year
Here's the latest bit of good news for the people behind Kelley Blue Book and those of you who trust us to make car buying and selling better:
Kelley Blue Book has been named Online Auto Shopping Brand of the Year by the 2012 Harris Poll EquiTrend study. In earning this prestigious award, Kelley Blue Book's kbb.com was ranked ahead of the five other competitors in its Online Auto Shopping category. Conducted by Harris Interactive, the country's top-rated Brand Equity study tabulated responses from more than 38,500 U.S. consumers to determine how effectively a company establishes connections with its customers and users, specifically focusing on how well it lives up to their expectations with respect to providing information that is both relevant and trustworthy.
At kbb.com, we're extremely gratified to have earned this accolade, and are already working on new ways to further enhance your experience with our site, either online or with your smartphone via our handy KBB Mobile app. From up-to-the-minute new- and used-car Blue Book Trade-in and Suggested Retail Values -- including Fair Purchase Price information for your specific geographic location -- to a comprehensive selection of Expert and Consumer Reviews and Ratings plus our Total Cost of Ownership data, we're committed to doing all we can to remain "The Trusted Resource."
"Kelley Blue Book has an 86-year history of being a preeminent brand in the automotive space, and the results of the latest Harris Poll EquiTrend study provide further proof that kbb.com resonates in the minds of new- and used-car shoppers," said Jared Rowe, president of Kelley Blue Book. "Kelley Blue Book's storied history and iconic brand equity is the foundation upon which the company is building future growth. With innovative products and helpful tools debuting on the award-winning website kbb.com, Kelley Blue Book is poised to grow its future business while continuing to provide the vehicle pricing, values and information that both consumers and the auto industry have relied upon for decades."
And now we return you to our regular programming, via one of our award-winning videos.