Like the city itself, the Paris Auto Show is all about making design statements. For the recently launched DS brand -- an offshoot of parent company Citroen - the French venue provided a perfect showcase for a high-profile one-off that its chief exec claims represents the essence of what DS is and where it will be heading in the years ahead. That journey will reportedly include a trip to the U.S. in 2020. Roughly the size of a VW Golf and powered by a 270-horse/1.6-liter turbocharged gasoline 4-cylinder, the Divine DS Concept is a sleek front-drive/5-door hatch that matches avant-garde styling and advanced technology with interior personalization that establishes a new benchmark.

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Bold graphics are everywhere on the Divine DS, starting with detailing that sets off its sleekly sculpted bodywork. Up front, laser-guided "smart" LED headlamps embellished with Swarovski crystal accents flank a grille studded with diamond-shaped inserts that reflect light to create a 3D effect. At the rear, full-LED lamps incorporate retracting "scales" and sequential directional signals that further reinforce the car's dynamic character. Textured to resemble the skin of a reptile, the main roof panel on the Divine DS is composed of matching matte/satin and opaque/transparent panels. Articulated elements in its back glass continue that theme and can open to enhance the car's aerodynamics at speed. Even its custom 20-inch alloy wheels are crafted with a distinctive detached-spoke design.

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The same daring character permeates the cabin of the Divine DS, although state-of the art tech touches like a 10.4-inch HD TouchDrive interface, screen and holographic head-up display are overshadowed by its ability to be visually transformed using what DS calls "Hyper-Typage." This innovation in personalization allows the main interior trim elements on the dash and doors to be easily swapped in 15 minutes. For its maiden outing, the Divine DS offers three choices, each influenced by haute couture fashion. The semi-brooding Mäle mixes carbon fiber cloth with dark burnished leather while Parisienne Chic teams full-grain ivory leather with pleated silk and satin embroidered with beads and crystals sewn by Lesage. The cheeky Fatale Punk motif matches crystal-studded, deep-black padded and pierced leather with crystal-infused Swarovski fabric on the door scrolls. 

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