Car Sales, Transaction Prices Climb

By Matt DeLorenzo on June 5, 2014 11:20 AM

As the auto industry experienced an 11-percent climb in May year-over-year sales, the robustness of the market is also reflected in that average transaction prices have climbed more than 2 percent, according to Kelley Blue Book data. The estimated average transaction price for light vehicles came to $32,307 last month, an increase of $653 or 2.1 percent over a year earlier.

The high average reflects not just stronger sales, but also a change in the types of vehicles consumers buy as they move away from more traditional 4-door sedans to pricier small and mid-size crossovers. According to KBB senior analyst Karl Brauer, "Benefiting from the strength among the crossover segment, the Acura MDX now comprises more than a third of Acura's sales, boosting the brand's transaction prices 5.5 percent year over year."

While VW Group sales are down five percent overall, Audi's 11-percent gain in sales was enough to lift the group's average transaction price by 5.5 percent. Chrysler Group posted both a 13-percent increase in sales and a corresponding 4.8-percent rise in average transaction price during May, also on the strength of its Jeep and Ram brands. 


Popular at


Thanks for Supporting
Kelley Blue Book.
We deliver up-to-date car values, expert reviews and unbiased reporting at no
cost to you. To do this, we display ads from only trusted automotive partners.

To continue on our site, simply turn off your ad blocker and refresh the page.