Offering a first look at the model set to top its recently announced Genesis brand, Hyundai released renderings of the G90 sedan that arrives in showrooms here next year. Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor, said the Genesis G90 will deliver a concept of "New Luxury" to buyers and demonstrate how Hyundai intends to apply human-centered values and engaging driving dynamics in ways that ensure customer satisfaction "in every aspect of the overall vehicle ownership experience."

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To be badged as the Genesis EQ900 in Korea where it goes on sale next month, the G90's exterior styling embodies "Athletic Elegance" design cues that also will help shape the identity of subsequent Genesis vehicles - of which there will be six by 2020. A prominent grille, bold front/rear lighting signatures and distinctive body character lines distinguish the Genesis brand's visual presence while precision craftsmanship, luxurious cabin appointments and world-class comfort, safety and driver-assist systems round out its people-centric persona which has been focused attracting  "a new generation of discerning consumers."

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