Nineteen percent of car buyers worldwide made a slightly interesting decision last year, while 81% settled.
[ed. Perhaps that’s overstating it. Try again.]
Nineteen percent of car buyers worldwide chose a chromatic color for their new vehicle last year. More than eight in 10 were unforgivably uncreative and went with white, black, or gray.
Related: What Are The Best Car Colors to Buy?
[ed. Not much better, but we’re on deadline so we’ll let you be judgmental.]
The numbers come from global paint giant BASF, which provides much of the paint used by automakers worldwide. The company’s annual Color Report finds that 36% of new cars sold worldwide were white in 2023 and are already showing dirt.
Another 21% were black. Gray comprised 15% of the market, with silver (also known as “also gray”) coming in fourth at 9%.
Related: What Is Premium Paint?
The first color a respectable toddler would pick out of the crayon box — blue — makes the list at fifth. Blue was on 8% of cars.
The numbers stayed almost the same in North America, where blue took fifth at 9%, with red close behind at 8%.
Related: Matte Color — Is The Look Worth The Hassle?
Two percent of you showed some personality — green and violet took 1% of the market each in North America.
There was some shifting among the popular achromatics as black took 3% of global market share from white.
Asia, increasingly the center of the global car trade, was the only region to choose more diverse colors in 2023 than 2022.
