Truck buyers are understandably abuzz about the all-new 2021 Ford F-150 arriving in dealerships this month. But it also the competition steps up its game to stay relevant. Case in point – the GMC Sierra 1500’s new package that changes the value proposition of its off-road focused model.
Available on the AT4 model, the Value Package takes many popular features and bundles them at a reasonable price. It includes a rear sliding power window, Bose audio system, wireless charging, and front and rear parking assist. It also includes lane change alert, blind-spot warning, rear cross-traffic alert, perimeter lighting, and 18-inch mud tires. Available for order now, the package costs $2,105.
GM beat Ford in full-size trucks last year, but they’ll be hard-pressed to repeat that with the new Ford F-150 on the market. We expect them to continue offering incentives and option packages throughout the year to stay on truck shoppers’ minds.
The GMC Sierra 1500 AT4 starts at $55,995 with a 5.4-liter V8 engine, $56,990 with a 3.0-liter V6 turbodiesel, or $58,490 with a more powerful 6.2-liter V8.
