Hyundai Joins the Green Craze by Going Blue

By Editors on December 2, 2008 12:38 PM
In keeping with the current trend toward environmentally responsible industry, Korean auto giant Hyundai unveiled its own global environmental initiative, dubbed Blue Drive. With the goal of achieving a U.S. fleet average of 35 miles per gallon by 2015 (five years ahead of the required government standard), Hyundai will introduce a series of small, high-mileage turbocharged engines in the near term to be followed by the company's first hybrid-electric drivetrain in the 2010 Sonata Sedan. Hyundai's hybrid system actually leapfrogs current hybrid battery technology by using Lithium-polymer batteries, which Hyundai claims are more durable, heat tolerant and space efficient than Lithium-ion or Nickel-Metal Hydride batteries. The new battery technology is also more resistant to impact damage, can handle more charge/discharge cycles before degrading and is cheaper to produce. Down the road, the Blue Drive strategy will encompass a plug-in electric hybrid as well as a fuel cell electric vehicle.
Thanks for Supporting
Kelley Blue Book.
We deliver up-to-date car values, expert reviews and unbiased reporting at no
cost to you. To do this, we display ads from only trusted automotive partners.

To continue on our site, simply turn off your ad blocker and refresh the page.