Popularity isn’t always a great indicator of value among humans, but among cars, it’s a pretty reliable indicator that a lot of other people found value in popular vehicles and models because that’s where they spent their hard-earned money. For 2024, the most popular SUV lineup is filled with the usual suspects but also a few fresh faces. Even some of the familiar faces are all-new for this year, with fresh style and updated technology.
No matter if you’re looking for a compact or midsize SUV or whether you’re shopping for a city slicker or a backcountry scrambler, there’s something here for you.
These are the 25 most popular SUVs of 2024.
1. Toyota RAV4
Total Units Sold: 475,193
The Toyota RAV4’s mix of ample interior space, modern in-cabin tech, and abundant standard safety features are among the primary reasons it’s the best-selling SUV in America for 2024. For those seeking to eke out every possible mpg, the RAV4 Hybrid and RAV4 Prime plug-in hybrid are also excellent do-it-all SUVs.
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2. Tesla Model Y
Total Units Sold: 405,900
Big range, brisk performance, and high-tech self-driving features — it’s no secret why people like the Tesla Model Y, the most popular electric SUV of 2024. Just about the only thing the Model Y doesn’t offer is Android Auto or Apple CarPlay, preferring its proprietary software.
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3. Honda CR-V
Total Units Sold: 402,791
Perennially near the top of this list, the Honda CR-V offers an incredibly consistent value from generation to generation, with the latest as well-equipped, dependable, and nicely finished as ever. It’s so good it’s KBB’s Compact SUV Best Buy of 2024.
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4. Nissan Rogue
Total Units Sold: 245,724
The Nissan Rogue is a perennial underdog that somehow always does well with buyers despite never getting much praise in the press. Its excellent fuel economy, comfortable cabin, and strong safety tech make it an attractive choice, and its price makes it a strong value.
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5. Chevrolet Equinox
Total Units Sold: 236,604
Chevy’s 2024 Equinox isn’t the newest SUV on the block — although there’s an all-new model for the 2025 model year — but it is spacious, has good infotainment tech, and offers excellent pricing. Every Equinox includes Chevy Safety Assist, which includes automatic emergency braking with pedestrian detection, lane-keep assist, automatic high beams, and more.
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6. Jeep Grand Cherokee
Total Units Sold: 216,148
The Jeep Grand Cherokee’s top-spec models are outright luxury vehicles, some with tremendous off-road ability. However, even the base models offer upscale interiors, robust tech features, and rugged good looks. The Grand Cherokee 4xe adds 26 miles of all-electric range and 56 mpg combined.
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7. Hyundai Tucson
Total Units Sold: 206,126
The Hyundai Tucson’s spacious, modern interior and advanced technology — including standard wireless smartphone integration on lower trims — give it plenty of appeal in addition to its somewhat edgy style. Folks who drive many highway miles may appreciate the optional Highway Driving Assist system, which combines adaptive cruise control and lane-following assist.
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8. Chevrolet Trax
Total Units Sold: 200,689
The Chevrolet Trax was just redesigned for the 2024 model year, and as it heads into 2025, its sharp looks, user-friendly tech, spacious interior for the segment, and value-packed feature sheet make it likely to carry that momentum forward.
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9. Ford Explorer
Total Units Sold: 194,094
Standard Co-Pilot360 Assist+ gives the Ford Explorer adaptive cruise control with stop-and-go and lane-centering functions, evasive steering assist, post-collision braking, and a suite of other driver-assist features. The Explorer can also tow up to 5,600 pounds when properly equipped and offers a range of powerful engines.
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10. Subaru Crosstrek
Total Units Sold: 181,811
The Subaru Crosstrek blurs the boundaries between hatchback and crossover SUV, with the distinction becoming essentially meaningless in the face of the Crosstrek’s standard all-wheel drive (AWD), 5-passenger seating, 54.9 cubic feet of cargo space, and 8.7 inches of ground clearance (or 9.3 inches of ground clearance in the Wilderness model).
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11. Subaru Forester
Total Units Sold: 175,521
The Subaru Forester is new for 2025, with a subtly redesigned look and upgraded tech and features, including new premium options like DriverFocus distraction mitigation and a motion-activated power tailgate. Standard all-wheel drive and plenty of ground clearance are part of the mix, but you can increase off-road ability even further with the available Wilderness trim — although the Wilderness model is still based on the previous-generation 2024 Forester.
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12. Subaru Outback
Total Units Sold: 168,771
Some might call it a wagon, but Subaru calls it an SUV, and with standard all-wheel drive, up to 9.5 inches of ground clearance (Wilderness model), and more than 75 cubic feet of cargo space, who are we to argue? Whatever you call it, the Outback is a comfortable, affordable choice with genuine off-road and bad-weather ability.
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13. Kia Sportage
Total Units Sold: 161,917
Cutting-edge style and excellent technology help the Kia Sportage stand out in a profoundly competitive segment, as does its value pricing. Kia Drive Wise safety tech is standard, and taller rear-seat passengers will enjoy the 41.3 inches of legroom.
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14. Honda HR-V
Total Units Sold: 151,468
The Honda HR-V looks much like a Honda CR-V or Passport that’s farther away, and that’s a great thing in terms of style and function. With a spacious interior despite the small footprint (including 55.1 cubic feet of storage), the HR-V exudes quality and is also loaded with safety equipment. It offers all-wheel drive and can be configured with leather upholstery and wireless smartphone integration for about $30,000.
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15. Jeep Wrangler
Total Units Sold: 151,163
The Jeep Wrangler is an American icon and a legend on the trails for good reason — it’s one of the most capable off-road vehicles on the planet. It’s also available in Wrangler 4xe plug-in hybrid form, adding 22 miles of all-electric range to give some civility and off-road ability.
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16. Ford Escape
Total Units Sold: 146,859
Spacious and well-equipped with generous included tech features, the Ford Escape is a well-rounded value, which explains why it’s so popular. Unlike many vehicles in the segment, the Escape offers four engine options, including a conventional hybrid and a plug-in electric hybrid (PHEV) with up to 37 miles of electric range.
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17. Honda Pilot
Total Units Sold: 141,245
The 2025 Honda Pilot is the latest example of Honda’s wildly successful family SUV. It offers a smooth ride, a spacious cabin up front and in the back, and solid technology features. Those with a taste for luxury will appreciate the Black Edition and Elite trims, while the TrailSport trim adds a touch of ruggedness.
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18. Mazda CX-5
Total Units Sold: 134,088
The Mazda CX-5 is sporty, elegant, and stylish, making it nearly a luxury vehicle while still priced in the mainstream. Standard all-wheel drive and a practical cabin layout add to the appeal.
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19. Ford Bronco Sport
Total Units Sold: 124,701
Although it’s not the rip-snorting beast that is the full-strength Bronco (you’ll find that one below), the Ford Bronco Sport still offers some of that flavor but in a more compact, more civilized container. All-wheel drive is standard, as is a turbocharged 1.5-liter 3-cylinder engine.
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20. Hyundai Santa Fe
Total Units Sold: 119,010
With fresh, futuristic looks, the 2024 Hyundai Santa Fe marks the start of an all-new generation. The new Santa Fe includes standard 3-row seating, a turbocharged engine, and an available XRT model with enhanced off-road ability.
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21. Lexus RX
Total Units Sold: 118,636
The only true luxury vehicle on our list, the Lexus RX is, therefore, the most popular luxury SUV in America in 2024. The RX’s serene ride quality, efficient hybrid powertrain options, and premium fit and finish help explain its success.
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22. Kia Telluride
Total Units Sold: 115,504
The Kia Telluride is an exceptionally well-executed SUV with a trophy case of awards to show for it. It’s also comfortable, capable off-road, and available with all of the advanced tech you’re likely to want.
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23. Jeep Compass
Total Units Sold: 111,697
Although it’s a subcompact, the Jeep Compass is a capable off-roader, with standard all-wheel drive, a powerful engine for its size, and a Trailhawk version for even greater capability in the dirt.
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24. Hyundai Palisade
Total Units Sold: 110,055
The Hyundai Palisade is the brand’s midsize 3-row SUV option with an eye toward luxury, especially in its upper ranges. Calligraphy trim models, for example, get Nappa leather, remote self-parking, and an air-cell-filled Ergo-motion driver’s seat.
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25. Ford Bronco
Total Units Sold: 109,172
An icon reborn, the Ford Bronco is a genuine off-roader that’s also suitable for daily driving thanks to its on-road comfort. With seven main trims, two body styles, and a host of options, there are just about as many ways to configure a Bronco as there are Bronco buyers.
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25 Best-Selling SUVs of 2024
- Toyota RAV4: 475,193
- Tesla Model Y: 405,900
- Honda CR-V: 402,791
- Nissan Rogue: 245,724
- Chevrolet Equinox: 236,604
- Jeep Grand Cherokee: 216,148
- Hyundai Tucson: 206,126
- Chevrolet Trax: 200,689
- Ford Explorer: 194,094
- Subaru Crosstrek: 181,811
- Subaru Forester: 175,521
- Subaru Outback: 168,771
- Kia Sportage: 161,917
- Honda HR-V: 151,468
- Jeep Wrangler: 151,163
- Ford Escape: 146,859
- Honda Pilot: 141,245
- Mazda CX-5: 134,088
- Ford Bronco Sport: 124,701
- Hyundai Santa Fe: 119,010
- Lexus RX: 118,636
- Kia Telluride: 115,504
- Jeep Compass: 111,697
- Hyundai Palisade: 110,055
- Ford Bronco: 109,172
