About the Brand Image Awards
About the Brand Image AwardsBrand awareness is one of the keys to success in a business as highly competitive as the auto industry. Shoppers need to know a company’s name and hold it in high enough regard to add to their shopping lists. That’s why the Kelley Blue Book Brand Image Awards are so important. These honors recognize those brands that can create awareness and excitement around their product lines. It’s an ability that leads to success in the market.
More than mere transportation, new cars, trucks, and SUVs are ways that consumers can satisfy their need to get around and say something about themselves. Now more than ever, motorists look at vehicles as a way to escape and engage in active lifestyles, as evidenced by the popularity of SUVs and the brands that produce them. Similarly, the increasing focus on alternatives to conventional cars has increased demand and awareness of electric vehicles. That’s why last year, Tesla was able to break through and capture the Best Overall Brand Award and repeat that feat this year.
Gauging this popularity is no easy task. The Kelley Blue Book Brand Image Awards use the opinion from more than 12,000 in-market, new-vehicle shoppers. These are informed consumers who extensively research their vehicle purchase on KBB.com. We follow this audience through our annual Brand Watch Study which compiles consumer trends and attitudes on new vehicles available today.
Best Brands
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Best Overall Brand: Subaru |
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Most Trusted Brand: Subaru |
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Best Value Brand: Honda |
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Most Refined Brand: GMC |
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Best Performance Brand: Subaru |
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Best Styling Brand: Dodge |
Best Luxury Brands
Best Overall Truck Brand
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Best Truck Brand: Toyota |
