Shirelle Phelps is an automotive content strategy leader with a deep passion for cars and a relentless drive to merge data-driven insights with compelling, user-first content. She is dedicated to crafting meaningful, impactful experiences by identifying “must-have” content, uncovering gaps, and championing the voice of the customer for Kelley Blue Book.  With years of experience in content strategy, Shirelle brings sharp insight and thrives in cross-functional collaboration with fellow automotive enthusiasts. Her approach is rooted in curiosity, creativity, and a commitment to excellence.  When she’s not strategizing with her colleagues, Shirelle finds joy in leading inspirational church programs, cruising in her spirited Mach-E, and enjoying long bike rides on the trails with her husband.