Joni Finkle

Joni Finkle is an author specializing in the auto industry. Years spent as an advertising creative at Mazda, Hyundai and Honda sparked her interest in how people buy cars. Her automotive expertise greatly expanded when she became the first online car reviewer at Kelley Blue Book. She held senior editorial positions at the Los Angeles Times, Autotrader, and Auto Web. She has had articles published in Advertising Age, Edmunds.com, A Girl’s Guide to Cars, and Westways AAA Magazine. Joni has a particular passion for empowering women car buyers to choose a car that’s right for them with confidence.