Jon Trobaugh leads editorial innovation at Kelley Blue Book, where he figures out how to make content work better through a mix of creative thinking and technical know-how. He's the kind of person who gets excited about solving problems, especially the ones that involve building systems to help teams work smarter.

When he's not working on digital strategy, Jon writes fiction. His work has appeared in Another Chicago Magazine, among other places, and that storytelling background influences how he approaches his day job: technology should help people connect, not get in the way.