Intent on bringing new buyers into Cadillac showrooms across the country, General Motor’s luxury division has announced a new Premium Care Maintenance program that will complement the existing four-year/50,000- mile bumper-to-bumper warranty with supplemental coverage that includes all scheduled oil changes, tire rotations, replacement of engine and cabin air filters and a multi-point vehicle inspection. The Premium Care Maintenance program will apply to all 2011 Cadillac models, the first of which is the new Cadillac CTS Coupe that goes on sale starting in late summer.
“Cadillac is adding Premium Care Maintenance as a way to extend customer service beyond the sale,” said Kurt McNeil, vice president of Cadillac sales and service. “The program is designed to raise satisfaction for owners by ensuring access to expert service. It should lead to higher loyalty rates for dealers by establishing them as a valued resource for our customers. Cadillac rates among the industry’s best in customer satisfaction, but we have room for improvement. Premium Care Maintenance is another step in our goal to set the standard for the industry in customer service.”
