New 2017 Toyota Prius Hatchback New 2017
Toyota Prius Hatchback

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KBB Editor's Overview

By Editorial Staff

While Toyota’s 2017 Prius hybrid embodies the original car’s same basic concept, that being an internal-combustion engine wedded to an electric motor, the latest version is both stylistically and technologically leaps and bounds better. The latest Prius now has lots of competition, but it remains the segment’s fuel-economy leader and is bolstered by a new model, the Prius Prime plug-in hybrid. Able to travel up to 25 miles solely on electric power, the Prime offers one more Prius competitor to challenge Ford’s C-Max Energi and Chevy’s Volt. With its slick new styling, refined interior, improved chassis and new standard suite of driver-assist technologies, the 2017 Toyota Prius remains the gold standard in hybrid automobiles.


You'll Like This Car If...

If you’re looking for a hybrid with a stellar reputation for reliability and fuel economy, backed by an extensive dealer network and priced in the mid-$20,000 range, look no further than the 2017 Toyota Prius.

You May Not Like This Car If...

If you prefer subtle styling, a Chevrolet Volt or Ford C-Max might be a better route. Those seeking a more powerful performer might look to the Ford Fusion hybrid, which also offers the security of a trunk, while the Toyota RAV4 hybrid and Subaru Crosstrek hybrid offer all-wheel drive.

What's New for 2017

Toyota’s Prius for 2017 gains standard Safety Sense P that adds pre-collision and pedestrian detection, autonomous braking, lane-departure warning, adaptive cruise control and automatic high-beam headlights. New this year is the Prius Prime plug-in hybrid.

Driving It

Driving Impressions

Despite its small size and lightweight frame, Toyota’s 2017 Prius hybrid is amazingly rigid. A rigid chassis allows for a better suspension, which endows the Prius with surprising agility. Body roll in the corners is kept to a minimum and the steering, although not on par with the Mazda3 or Honda Civic, is light and fairly precise. However, with a zero-to-60-mph time of about 10 seconds, the Prius lands on the slower side of the compact-car crowd. The Prius’ brakes feel strong, although the skinny low-rolling-resistance tires create longer-than-expected stopping distances. On the highway, the 2017 Prius hybrid delivers a smooth ride and a quiet cabin with very little wind or road noise evident. One downside is the Prius’ front seats that sit low to the floor, making entry and exit somewhat laborious.

Favorite Features

Standard on every Prius for 2017 is the Safety Sense P suite of driver assists. Along with radar adaptive cruise control, the system includes a pedestrian-detection feature, lane-departure warning and steering assist, automatic high-beam headlights and autonomous braking.

Offered on the more expensive trim levels, the 2017 Toyota Prius hybrid’s head-up display projects eye-level readouts for speed, navigation information and system data for the hybrid powertrain.

Vehicle Details


The interior on Toyota’s Prius Hybrid for 2017 employs two 4.2-inch color info screens with primary instrumentation parked atop the dashboard. Higher trims also include a color head-up display, as well as pedestrian detection. The instrument screens ride the center of the dashboard, reducing eye redirection, according to Toyota, though some think otherwise. Interior materials, including new synthetic leather in higher trims, look and feel rich. A low center-console height gives the front compartment a more open feeling, and the rear compartment feels roomier despite a very small reduction in interior volume and lower roofline compared to the previous generation.


Although the shape seems familiar, with the same wedgy design theme, there’s more drama in the 2017 Toyota Prius compared to previous generations, which looked a little dowdy by comparison. Longer, lower and wider than its predecessors, with more character creases in the bodyside panels, the 4th-generation Prius has a strong curbside presence, as well as a distinctive going-away view. The lower hoodline contributes to improved aerodynamics -- the coefficient of drag (Cd) goes from 0.25 to 0.24 -- and also enhances the driver’s forward sightlines.

Notable Standard Equipment

The feature list for the basic Prius Two makes it clear that “basic” does not mean “stripper” for this car. Dual 4.2-inch customizable color information displays, 6.2-inch color touch screen, 6-speaker AM/FM/CD Entune audio, 2.0 USB port, Bluetooth streaming, Siri eyes-free, hands-free phone link, voice recognition, 3-mode driver pre-sets (EV, ECO, Power), cruise control, tilt/telescope steering column, cargo area tonneau cover, rearview camera, stability control, traction control and eight airbags. Toyota’s Safety Sense P includes full-speed dynamic cruise control, capable of bringing the car to a complete stop.

Notable Optional Equipment

On the Prius Three and higher trims, the Advanced Technology package adds a power tilt/slide moonroof with a sliding sunshade, and the color head-up display. The Premium Convenience Package includes a 7-inch touch screen, navigation, Entune 10-speaker JBL audio, advanced voice recognition, as well as the standard Prius Two and Three features, and a good many others. Premium Convenience is limited to Prius Four and Prius Four Touring trims.

Under the Hood

Toyota’s Hybrid Synergy Drive has been adapted to a number of the company’s vehicles. It’s also been licensed to other carmakers. The latest electric motor is rated at 71 horsepower and 120 lb-ft of torque. Combined system output is down 13 horsepower compared to generation three, but efficiency is up. On all but the base trim, the electrical side of the powertrain is supported by a lithium-ion battery pack. On the plug-in Prius Prime, an 8.8 kWh lithium-ion battery pack can be charged in under six hours using a standard 115-volt outlet.

1.8-liter 4-cylinder
95 horsepower @ 6,000 rpm
105 lb-ft of torque @ 3,500 rpm
Permanent magnet AC electric motor
71 horsepower, 120 lb-ft of torque
Total system output: 121 horsepower
EPA city/highway fuel economy: 54/50 mpg, 58/53 mpg (Eco model), 55/53 mpg, 133 MPGe EV mode (Prime)

Note: Due to changes in EPA testing to more effectively reflect real-world conditions, some 2017 models show slightly lower fuel-economy scores than their 2016 versions.


Pricing Notes

Manufacturer’s Suggested Retail Prices (MSRP) range from $25,550 for the basic Prius Two across five more trims: Prius Two Eco, Prius Three, Prius Three Touring, Prius Four, Prius Four Touring, the last at just under $31,000. Prius pricing compares favorably with its major hybrid competitors, the Chevrolet Volt and Ford C-Max, but while Toyotas are some of the top cars in the resale market, the Prius won't fare as well as its stablemates as it ages. To make your best deal, be sure to check’s Fair Purchase Price that shows what others in your area have paid for their 2017 Toyota Prius hybrid.

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