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2017 Toyota Prius Prime Pricing

The Fair Market Range for this car in your area is $28,489 - $29,652.

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MSRP $29,665

Fair Purchase Price $29,071
Fair Market Range ($28,489 - $29,652)

Invoice $28,513

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Valid for ZIP code 96801 through 01/19/2017

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Fair Purchase Price

Updated weekly, the Kelley Blue Book® Fair Purchase Price shows you what others have been paying for this car recently. It's based on current market conditions like vehicle availability, local demand, and seasonal buying trends.

Estimated Out-the-Door Price & Monthly Payment

Fair Purchase Price (without options) $28,206
Your Selected Options (change) $0
Destination Fee (usually fixed and not negotiable) $865
Total Fair Purchase Price $29,071
Estimated Tax & License (for 96801 ZIP code) $1,223
Available Rebates/Cash Back

You may qualify for special incentives.

See Incentives
$0
Out-the-Door Target Price $30,294
Down Payment
Amount Financed $30,294
Term
Interest Rate
Estimated Payment (for 60 months) $538/mo
  • Premium Hatchback Offers
  • Cash Incentive
Customer Incentive
(Expires 1-31-17)
Models in Boston, Central Atlantic, Portland & San Francisco Regions
$1,000.00 Cash
Supplemental Customer Incentive
(Expires 7-5-17)
(Must Be Either Active Duty U.S. Military or U.S. Military Inactive Reserve With Verifiable Proof of Military Status or Active Service at Time of Purchase) (Incentive Combinations & Availability May Be Restricted by Regional or Fleet Rules & Other Factors -- See Dealer For Details)
$500.00 Military Cash

Note: Incentive Combinations & Availability May Be Restricted by Regional or Fleet Rules and Other Factors. See Dealer for Details.

  • Premium Hatchback Offers
  • Finance Incentive
Customer Incentive
(Expires 1-31-17)
Models in San Francisco Region
1.9% Financing
Customer Incentive
(Expires 1-31-17)
Models in Boston Region
0.9% - 1.9% Financing
Customer Incentive
(Expires 1-31-17)
Models in Central Atlantic & New York Regions
0.9% Financing
Federal Tax Credit
(Electric Vehicles (EVs) Purchased In or After 2010 May Be Eligible for a Federal Income Tax Credit) (For Detailed Information, Complete Requirements & How to Claim the Credit, Please Consult an IRS Tax Representative and/or Official IRS Publications)
$4,502

Note: Incentive Combinations & Availability May Be Restricted by Regional or Fleet Rules and Other Factors. See Dealer for Details.

Change Options Your Selected Options
In some cases, your selected options may have replaced standard equipment.
Options that you added Display: Selected | All
Exterior Colors Availability MFG Code
Blizzard Pearl 
(Requires an Interior Color)
Available  
Blue Magnetism 
(Requires an Interior Color)
Available  
Classic Silver Metallic 
(Requires an Interior Color)
Available  
Hypersonic Red 
(Requires an Interior Color)
Available  
Magnetic Gray Metallic 
(Requires an Interior Color)
Available  
Titanium Glow 
(Requires an Interior Color)
Available  
Interior Colors Availability MFG Code
Black 
(Requires an Exterior Color)
Available  
Moonstone 
(Requires an Exterior Color)
Available  
Emissions Equipment Availability MFG Code
Emission Equipment, 50-State  Available [FE]
Engine Availability MFG Code
4-Cyl, Hybrid, 1.8 Liter  Standard  
Transmission Availability MFG Code
Automatic, ECVT  Standard  
Accessory Equipment Packages Availability MFG Code
Carpet Mat Pkg, (PIO) 
(N/A w/Preferred Accessory Pkg-Z6, Floor Liner/Mat Pkg-C8 or Floor Liner Pkg-2T) [Includes] Cargo Mat & Carpeted F&R Floor Mats
Available [CF]
Floor Liner Pkg, All Weather (PIO) 
(N/A w/Preferred Accessory Pkg-Z6 or Carpet Mat Pkg-CF) [Includes] Cargo Tray Plus & All Weather Floor Liners.
Available [2T]
Floor Liner/Mat Pkg, Four Season (PIO) 
(N/A w/Preferred Accessory Pkg-Z6 or Carpet Mat Pkg-CF) [Includes] Carpeted Cargo Mat, All Weather Floor Liners & Carpeted Floor Mats.
Available [C8]
Lower Console/Shifter Applique Pkg, (PIO) 
[Includes] Lower Console & Shifter Applique.
Available [8K]
Preferred Accessory Pkg, (PIO) 
(Not Availiable with Floor Liner/Mat Pkg-C8, Carpet Mat Pkg-CF or Floor Liner Pkg-2T) (Includes) Rear Bumper Applique, Carpted Mat & Carpeted F&R Floor Mats.
Available [Z6]
Protection Pkg, (PIO) 
(N/A w/Preferred Accessory Pkg-Z6) [Includes] Rear Bumper Applique, Door Edge Guards & Body Side Moldings.
Available [Q2]
Comfort and Convenience Availability MFG Code
Shifter Applique, (PIO) 
(Std w/Lower Console/Shifter Applique Pkg-8K)
Available [8A]
Safety and Security Availability MFG Code
Alarm System, (PIO)  Available [V5]
Emergency Assistance Kit, (PIO) 
[Includes] Bungee Cord, Jumper Cables, Flashlight, Gloves, Multi-Tool, Survival Blanket & Tire Pressure Gauge.
Available [7R]
First Aid Kit, (PIO)  Available [3Z]
Interior Availability MFG Code
Tablet Holder, Universal (PIO)  Available [U7]
Exterior Availability MFG Code
Bumper Applique, Rear (PIO) 
(Std w/Preferred Accessory Pkg-Z6 & Protection Pkg-Q2)
Available [EF]
Door Edge Guards, (PIO) 
(Std w/Protection Pkg-Q2)
Available [D5]
Door Sills, Illuminated (PIO)  Available [G4]
Moldings, Body Side (PIO) 
(Std w/Protection Pkg-Q2)
Available  
Paint Protection Film, (PIO)  Available [3P]
Splitter, Aero Side (PIO)  Available [B4]
Cargo and Towing Availability MFG Code
Roof Rail Crossbars, (PIO)  Available [3T]
Wheels Availability MFG Code
Wheel Locks, Alloy (PIO)  Available [WL]
Tires Availability MFG Code
P195/65R15  Standard  
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Kelley Blue Book® Values and pricing are based in part on transactions in your area. Your ZIP code also helps us find local deals and highlight other available offers.

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How It Ranks Vs Similar Models

#1

out of 4

Fuel Economy
133 mpg

#4

out of 4

Horsepower
121 hp

#1

out of 4

5-Year Cost
$37,146
View all rankings

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