Now that you've decided to sell your car privately, it's time to get the word out to the largest audience possible. Websites like KBB.com and AutoTrader.com offer classifieds services that put your car in front of thousands of active shoppers in your area in a matter of minutes. And with a detailed description and several good photos, you can stand out to the buyers who are most likely to be interested in your car.
Online ads also allow you to field questions first, which will help you weed out any unlikely buyers and limit your time showing the car in person.
What to Include in a Car Ad
A: Start with a brief description that highlights your car's most in-demand features, such as high MPG, low mileage, any remaining warranties and special features.
B: Mention why you're selling the car. Buyers want to know this most of all, so deal with it up front.
C: Be honest about the vehicle's condition and list the vehicle's VIN number to reassure buyers that you're not hiding anything.
D: State your asking price and negotiating terms. Begin by posting your car's Blue Book Value followed by your asking price, then give an explanation why you're asking more or less than the Blue Book Value. State whether the price is "firm," "negotiable" or "best offer" - as this will help you target the right buyers for you.
E: Define acceptable forms of payment, which should include certified checks or money orders. Help protect yourself from fraud by not accepting personal checks and foreign money.
F: Include lots of photos. Buyers love to feel like they're inside the car, so include several exterior angles and close-ups of the interior, dash and engine.