2018 Brand Image Awards: Most Trusted Brands
The Brand Image Awards recognize top mainstream and luxury brands in each of six categories, plus one winner in the truck segment.
Best Brand: Subaru
Subaru's recipe for building affordable, dependable vehicles with all-weather grip and high safety standards has turned ordinary buyers into devout followers. Makers of long-lasting vehicles that can go more places with more confidence, it's easy to see why KBB.com visitors have named Subaru their Most Trusted Brand for the fourth year in a row.
Best Luxury Brand: Lexus
The year's Best Overall Luxury Brand is also the Most Trusted Luxury Brand, two trophies that Lexus takes home for the third year in a row. A commitment to dependability has helped define the brand since it launched as Toyota's luxury division nearly three decades ago, and that laser-like focus has helped build a loyal following and high levels of trust throughout the marketplace.