2018 Brand Image Awards: Most Trusted Brand

The Brand Image Awards recognize top mainstream and luxury brands in each of six categories, plus one winner in the truck segment.

 

Subaru

Subaru's recipe for building affordable, dependable vehicles with all-weather grip and high safety standards has turned ordinary buyers into devout followers. Makers of long-lasting vehicles that can go more places with more confidence, it's easy to see why KBB.com visitors have named Subaru their Most Trusted Brand for the fourth year in a row.

Luxury: Lexus

The year's Best Overall Luxury Brand is also the Most Trusted Luxury Brand, two trophies that Lexus takes home for the third year in a row. A commitment to dependability has helped define the brand since it launched as Toyota's luxury division nearly three decades ago, and that laser-like focus has helped build a loyal following and high levels of trust throughout the marketplace.


Other Brand Awards


See the previous Winners of these Awards: 2017 | 2016 | 2015 | 2014
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