2018 Brand Image Awards: Most Refined Brands

The Brand Image Awards recognize top mainstream and luxury brands in each of six categories, plus one winner in the truck segment.

Best Brand: Honda

Of the three Rs that define Honda -- reliability, resale value and refinement -- the last one is perhaps the hardest to grasp but also the most critical. While competitors continue to close the gap in reliability and resale value, Honda's unique brand of refinement remains unmatched. Few mainstream automakers seem to pay quite as much attention to the little things, and even fewer do it with such success.

Other Brand Awards

See the previous Winners of these Awards: 2017 | 2016 | 2015
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