2018 Brand Image Awards: Most Refined Brand

The Brand Image Awards recognize top mainstream and luxury brands in each of six categories, plus one winner in the truck segment.



Of the three Rs that define Honda -- reliability, resale value and refinement -- the last one is perhaps the hardest to grasp but also the most critical. While competitors continue to close the gap in reliability and resale value, Honda's unique brand of refinement remains unmatched. Few mainstream automakers seem to pay quite as much attention to the little things, and even fewer do it with such success.

Luxury: Mercedes-Benz

From the elegant exterior designs to the richly appointed interiors to underlying vehicle architectures steeped in cutting-edge technology backed by more than a century of experience, Mercedes-Benz vehicles embody sophistication in all its forms. Mercedes-Benz isn't just this year's Most Refined Luxury Brand in the automotive space, it's one of the most established and respected brands in the world.

Other Brand Awards

See the previous Winners of these Awards: 2017 | 2016 | 2015 | 2014
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