2017 Brand Image Awards: Best Value Brand

The Brand Image Awards recognize top mainstream and luxury brands in each of six categories, plus one winner in the truck segment.



Offering a special blend of reliability, refinement and outstanding resale value unmatched by any other automaker, just about every vehicle Honda makes is among the best-selling, best-reviewed vehicles in its segment. More than a great car at a fair price, Honda's value story is magnified by exceptional resale values that put more money back in owners' pockets when it's time to sell.

Luxury: Buick

More than a mainstream brand but not quite a full-blown luxury marque, Buick's ongoing reinvention is producing contemporary cars and SUVs that are appealing to a broader, younger audience. While the comfort and quiet remain, cars like the latest LaCrosse sedan match modern style with a host of top-shelf comfort and convenience technologies. For buyers more interested in owning a luxury car than a luxury brand, Buick makes some of the best values on the road.

Other Brand Awards

See the previous Winners of these Awards: 2016 | 2015 | 2014 | 2013
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