2018 Brand Image Awards: Best Value Brand

The Brand Image Awards recognize top mainstream and luxury brands in each of six categories, plus one winner in the truck segment.



Combining a well-documented reputation for reliability, outstanding resale values and a uniquely appealing brand of refinement, it should surprise exactly no one that Honda has claimed the Best Value Brand award four years in a row, and seven of the past eight. And value is a powerful motivator in the new-car market. A perennial sales success, many of Honda's vehicles are among the best-sellers in their respective segments.

Luxury: Buick

As quiet and comfortable as ever, the Buick lineup continues to grow more contemporary and more luxurious with each new generation. Priced and positioned between popular mainstream and upscale luxury brands, Buick offers the best of both worlds for buyers more interested in enjoying the features and amenities of a luxury car than owning the fanciest badge.

Other Brand Awards

See the previous Winners of these Awards: 2017 | 2016 | 2015 | 2014
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