2018 Brand Image Awards: Best Performance Brands
The Brand Image Awards recognize top mainstream and luxury brands in each of six categories, plus one winner in the truck segment.
Best Brand: Mazda
The Mazda3 and Mazda6 are arguably the most fun-to-drive cars in their segments. The same can be said for the CX-3, CX-5 and CX-9 SUVs. And the endlessly entertaining MX-5 Miata roadster is in a class of one. Needless to say, this is a deserving win for Mazda. And they look the part, too, with Mazda also claiming this year's style honors.
Best Luxury Brand: Porsche
Porsche has now won this award seven years in a row, and there seems to be no end in sight. Few brands are as synonymous with anything as Porsche is with performance. Even as the lineup continues to expand to include more sedans and SUVs, the automaker has done a masterful job maintaining the brand's storied mystique. And not with clever ads and big marketing spends, but with vehicles that continue to back up the brand promise. At every turn.