2018 Brand Image Awards: Best Performance Brand

The Brand Image Awards recognize top mainstream and luxury brands in each of six categories, plus one winner in the truck segment.

 

Mazda

The Mazda3 and Mazda6 are arguably the most fun-to-drive cars in their segments. The same can be said for the CX-3, CX-5 and CX-9 SUVs. And the endlessly entertaining MX-5 Miata roadster is in a class of one. Needless to say, this is a deserving win for Mazda. And they look the part, too, with Mazda also claiming this year's style honors.

Luxury: Porsche

Porsche has now won this award seven years in a row, and there seems to be no end in sight. Few brands are as synonymous with anything as Porsche is with performance. Even as the lineup continues to expand to include more sedans and SUVs, the automaker has done a masterful job maintaining the brand's storied mystique. And not with clever ads and big marketing spends, but with vehicles that continue to back up the brand promise. At every turn.


Other Brand Awards


See the previous Winners of these Awards: 2017 | 2016 | 2015 | 2014
Advertisement
Free Dealer Price Quote
Get the best price and be more prepared with your free, no-obligation price quote
Get your quote
Advertisement
Thanks for Supporting
Kelley Blue Book.
We deliver up-to-date car values, expert reviews and unbiased reporting at no
cost to you. To do this, we display ads from only trusted partners.

To continue on our site, simply turn off your ad blocker and refresh the page.