2018 Brand Image Awards: Best Overall Truck Brand

The Brand Image Awards recognize top mainstream and luxury brands in each of six categories, plus one winner in the truck segment.

Best Brand: Ford

The F-Series has been the best-selling truck line in the country for more than 40 years, so the fact that KBB.com visitors would name Ford the Best Overall Truck Brand isn't surprising. But the automaker isn't resting on its laurels. The 2018 Ford F-150 is the most innovative truck on the market, mixing an advanced architecture with a long list of useful features and technologies.

Other Brand Awards

See the previous Winners of these Awards: 2017 | 2016 | 2015
Thanks for Supporting
Kelley Blue Book.
We deliver up-to-date car values, expert reviews and unbiased reporting at no
cost to you. To do this, we display ads from only trusted partners.

To continue on our site, simply turn off your ad blocker and refresh the page.