2018 Brand Image Awards: Best Overall Truck Brand
The Brand Image Awards recognize top mainstream and luxury brands in each of six categories, plus one winner in the truck segment.
Best Brand: Ford
The F-Series has been the best-selling truck line in the country for more than 40 years, so the fact that KBB.com visitors would name Ford the Best Overall Truck Brand isn't surprising. But the automaker isn't resting on its laurels. The 2018 Ford F-150 is the most innovative truck on the market, mixing an advanced architecture with a long list of useful features and technologies.