2018 Brand Image Awards: Best Overall Brands

The Brand Image Awards recognize top mainstream and luxury brands in each of six categories, plus one winner in the truck segment.

Best Brand: Honda

Honda returns to the top spot this year on the strength of one of the freshest, most impressive vehicle lineups in the entire industry. It's familiar territory for the automaker, which claimed this year's Best Value Brand and Most Refined Brand trophies, too. By providing buyers with well-built, hassle-free transportation for the past several decades, Honda has built a world-famous reputation for quality and reliability.

Best Luxury Brand: Lexus

For the third year in a row, our top luxury award goes to a brand built on quality from day one. While style and emotion are growing facets of the brand's appeal, it's the renowned reliability, top-notch dealership experience and class-leading resale values that continue to earn Lexus all the awards, accolades and devoted repeat buyers.

Other Brand Awards

See the previous Winners of these Awards: 2017 | 2016 | 2015
Thanks for Supporting
Kelley Blue Book.
We deliver up-to-date car values, expert reviews and unbiased reporting at no
cost to you. To do this, we display ads from only trusted partners.

To continue on our site, simply turn off your ad blocker and refresh the page.