2016 Brand Image Awards: Best Overall Brand

And with that, let's meet the Brand Image Award winners of 2016.



Subaru takes the overall crown, in addition to taking home honors as the Most Trusted non-luxury brand, and Best Performance non-luxury brand. Why? Credit Subaru's reputation for high-quality, low-maintenance cars, for starters. Plus, these are cars that don't skimp when it comes to the high-tech features today's buyers demand. Of course, there's the all-wheel-drive system that's ubiquitous throughout Subaru's lineup. Top it off with the fun-to-drive WRX and STI, and it's clear why Subaru comes out on top.

Luxury: Lexus

Lexus has built its reputation on offering supreme luxury combined with incredible reliability, and it's a combination that puts its brand at the top of all luxury brands. These days, Lexus is adding even more arrows to its quiver, with advanced infotainment systems, high-tech driver assistants and styling that turns heads in a way that Lexus cars and SUVs never have. It all comes together while maintaining the company's focus on high quality and long-term value.

Other Brand Awards

See the previous Winners of these Awards: 2015 | 2014 | 2013 | 2012
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