2018 Brand Image Awards
About the Brand Image Awards
Automakers wield some of the most powerful and valuable brands in the world, and they spend billions of dollars each year building and protecting those reputations. Representing the combined wisdom of the American car-buying public, the 11th annual Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that engender enthusiasm among new-vehicle buyers.
This isn't just a quick poll or online survey based on how someone feels at that moment. The Brand Image Awards are based on insights collected via our annual Brand Watch study, which taps into more than 12,000 in-market new-vehicle shoppers annually who do their research at KBB.com.
Our annual Brand Image Awards include 13 brand winners across seven categories, providing guidance for just about every type of car buyer, from performance seekers to value shoppers. The trophies are presented to the winning automakers on the floor of the New York Auto Show.
And with that, let's meet the Brand Image Award winners of 2018, starting strong with the two Best Overall Brand awards.