2017 Brand Image Awards
About the Brand Image Awards
Automotive brands are among the most recognizable, most valuable brands in the world. Whether we're driving down the street, walking down the sidewalk or even sitting at home watching television and all the ads, few products are more ubiquitous in our day-to-day existence than the automobile. And few evoke stronger feelings.
So every year, throughout the year, the Kelley Blue Book Strategic Insights team surveys thousands of KBB.com visitors to track consumers' perceptions of various automotive brands. The information collected from this ongoing Brand Watch study determines the year's Best Overall Brand, Most Trusted Brand, Best Performance Brand and more, as part of our annual Brand Image Awards.
Representing the combined perception of the American car-buying public, the Brand Image Awards include 13 winners across seven categories, and they recognize automakers' outstanding achievements in creating and maintaining brands that engender enthusiasm among new-vehicle buyers. The trophies are presented to the winning automakers on the floor of the New York Auto Show.
And with that, let's meet the Brand Image Award winners of 2017, starting strong with the two Best Overall Brand awards.