In a very touchy year for auto makers, Mitsubishi is working hard to reinvent itself by emphasizing performance and specialty cars that hold strong appeal with younger buyers. Still, to compete in today's market a manufacturer must offer a full line of vehicles, including entrants in the lucrative but sometimes fickle
truck market. Cashing in on its long-time partnership with Chrysler, Mitsubishi found a quick and inexpensive way to bring their own pick up to market by remolding the popular Dodge Dakota into the 2009 Mitsubishi Raider. Mitsubishi's last truck, the well-respected Mighty Max, was in the lineup until 1997, and the company hopes the Raider will rekindle the same tradition of toughness and strong value.