To get a foothold in the U.S. market, it's not surprising that companies like Hyundai conceived of clever ways to allay buyer's fears. First it was the 10-year powertrain warranty, then it was the Hyundai Assurance plan. These programs made Hyundai a well-known brand, but a wide array of desirable vehicles with improved quality was equally instrumental.
Hyundai used cars showcase genuine value, plenty of safety features, and desirable styling and amenities. To varying degrees, these attributes are evidenced by the entry-level Hyundai Accent, the Toyota Corolla-fighting Hyundai Elantra sedan and Hyundai Elantra Touring wagon, the Hyundai Sonata sedan, the Hyundai Azera, the Hyundai Tucson SUV and the attractive Hyundai Santa Fe, a crossover which sported an available third-row seat. Hyundai even made a run at the luxury segment with the Hyundai Equus and Hyundai Genesis. And, most recently, Hyundai's offerings in the green category include the Hyundai Ioniq, Hyundai Tucson Fuel Cell, and Hyundai Sonata Plug-in Hybrid.