The slick and sassy 500 anchored Fiat's 2012 return to the U.S. market, where it's become Chrysler's new small-car brand. It's easy to see the 2013 Fiat 500 as an Italian Mini Cooper: They're both small cars with big personalities and both have storied pasts dating to the 1950s. But they're very different cars, the 500 countering the Mini's superpower and sharper handling with lower prices, a more comfortable ride and superior fuel efficiency. For 2013, the 500 comes in eight model/trim configurations, including a convertible, two levels of up-power sport tuning, and a new electric version, the 500e (California only). All models offer opportunities for personalization.