Kelley Blue Book, The Trusted Resource®, aims to make KBB.com your leading provider when valuing, buying and selling vehicles. On KBB.com, we provide rich and relevant content about all things automotive, and advertising is what allows us to provide this great content for free. We try to display ads that we think you will find interesting and meaningful. Our ads may relate to the content of pages you are viewing, but we also try to display ads that are tailored to your specific interests, called interest-based ads.
How does interest-based advertising work on KBB.com?
When you use your computer to visit a page on KBB.com, the web server places a "cookie" on your computer's hard drive. The cookie tells us the pages that your computer has visited on KBB.com and allows us to recognize your computer when you come back to the website. Based on this activity on the website, we may use a "web beacon" to infer your interest in a particular product or service and display an ad that relates to those interests. For example, if you've been using your computer to shop for an SUV on KBB.com, you're more likely to see ads about certain SUVs as you browse our website using that same computer. Kelley Blue Book may also use this information to display special incentive offers from our advertising customers related to vehicles that we think may interest you.
It's important to understand that these technologies use only anonymous identifiers, and do not collect or use any personally identifiable information about you.
You can opt-out of interest-based ads and incentive offers
We understand that not everyone wants to see interest-based ads and incentive offers, and some users may want to opt out. You can opt out at any time by
using the opt-out button to the right.
If you opt-out, you will no longer receive interest-based ads and incentive offers on KBB.com, but you will still see the same number of ads as before – they just may not be as relevant to you.
It's important to remember that if you delete your cookies or change your browser, you'll need to opt-out again. Also, since the opt-out process is cookie-based, it will only affect the computer you used to opt out. If you use several computers or devices, you would need to return to this page from each computer and opt out again.
What are cookies?
A cookie is a small text file that is placed on your hard drive by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a Web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. For example, if you personalize a Web page, or navigate within a site, a cookie helps the site to recall your specific information (such as your ZIP Code) on subsequent visits. This simplifies the process of delivering relevant content, eases site navigation, and so on. When you return to the website, the information you previously provided can be retrieved, so you can easily use the site's features that you customized.
Kelley lets other companies, including business partners and companies that show advertisements on some of our pages, set and access their cookies on your computer. Other companies' use of their cookies is subject to their own privacy policies. Advertisers or other companies may have access to Kelley's cookies.
You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of this or other websites you visit.
What are web beacons?
Kelley uses Web beacons (also known as clear gif technology, pixels, or action tags) to access Kelley cookies inside and outside our Web site and to collect data and allow other companies to collect data. Web beacons may be used to assist in delivering cookies on our site. This technology is a tool we may also use to compile aggregated statistics about the Kelley Site usage, such as how many visitors clicked on key elements (such as links or graphics) on a page. We may share aggregated site statistics with other companies, and we may allow other companies to place their clear gifs or cookies on our site.
Your preferences have been received.
How Do I Stop Receiving Interest-based Ads and Incentive Offers?
Simply "opt out" below.
Interest-based ads and incentive offers, analytics & customization
Please note: Your browser must be set to receive third-party cookies. If this feature is blocked, you may not be able to opt-out.
Other Resources for You
Self-Regulatory Program for Online Behavioral Advertising The Self-Regulatory Program for Online Behavioral Advertising provides the guiding principles for online advertising. kbb.com has adopted the Principles behind the Self-Regulatory Program. You can visit http://www.aboutads.info/principles to learn more about the program and interest-based advertising.