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Where Does MINI Go Next

Head of MINI in the U.S., Jim McDowell has his finger, if not his whole right hand, on the pulse of the brand that has been one of the decade's largest success stories. In this exclusive interview he tells us where MINI has been, many of the aspects that are responsible for its unprecedented success, and he hints at where it might go in the future as it expands the number of models it offers while retaining their essential MINI-ness.
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