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VW to Launch 2010 GTI on iPhone/iTouch with Free Racing Game App

By KBB.com Editors on November 3, 2009 1:48 PM
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Volkswagen of America is going full-virtual with the launch of its new 2010 GTI. The online intro is being done in conjunction with the App Store, which will offer free downloads of a special version of Firemint's Real Racing game that exclusively features the all-new 2010 GTI. This is the first time an automotive manufacturer has used the App Store to launch a new vehicle. In the view of Tim Ellis, vice president of Marketing, Volkswagen of America, Inc, it's not likely to be the last. "With the personalization of media and the challenges inherent with reaching constantly connected consumers, we tasked ourselves to rethink the way we launch vehicles in order to engage our consumers in a meaningful way. The GTI customer is a tech-savvy consumer who enjoys social networking, playing games and spending time on mobile devices -- most often an iPhone. Launching the all-new 2010 GTI via the Real Racing GTI App allows us to connect with this savvy GTI consumer within his or her everyday life in a way that no 30-second spot ever could."

Beyond any entertainment value, U.S. users of the Real Racing GTI App also can compete for the chance to win one of six, limited-edition 2010 GTIs. Every seven days for the next six weeks, one player will drive off in a real version of VW's hot hatch: an individually-numbered and specially-tuned version of the GTI MkVI. Each of these slick GTI's comes with VW's 2.0-liter/200-horsepower turbocharged four-cylinder TSI engine, a performance tuned suspension, 18-inch black-finished Volkswagen motorsport alloy wheels and distinctive interior touches including carbon fiber-look trim, a numbered dash plaque, and unique front headrest accents. To download this nifty iPhone/iTouch app and get complete information on how to be part of the competition visit: www.vw.com/RealRacingGTI.

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