Volvo Cars CEO Speaks to Rumors of Sale by Ford
by KBB.com Editors | January 29, 2008 2:02 PM
Ever since Ford Motor Company sunk into financial doldrums, rumors have circulated that Ford might sell its stake in Volvo Cars to generate much-needed cash. In this exclusive interview with Kelley Blue Book, Volvo Cars CEO Fredrik Arp responds to those rumors and tells how his company has transitioned from a builder of strictly practical transportation to a manufacturer of a broad range of stylish, luxurious models. He also reflects on Volvo's heritage of environmental concern and the challenges that presents in strategizing for the future.