Velocity Channel to launch in October

By KBB.com Editors on September 22, 2011 9:59 AM

Seeking to snare an even larger chunk of upscale, primarily-male TV viewers, Discovery will replace its existing HD Theater with the new Velocity Channel starting October 4. According to Discovery, the Velocity Channel "will feature more than 400 premiere hours of new and returning series and specials showcasing the best of the automotive, sports and leisure, adventure, and travel genres." While a good number of those programs will explore new ground, long-time fans of HD Theatre can take heart in the knowledge that many of their current favorites like Café Racers,  Chasing Classic Cars, Inside West Coast Customs, Mecum Auto Auctions, Motorweek, What's My Car Worth and Wheeler Dealers will all be part of the new lineup -- in addition to shows like Million Dollar Collections and Billionaire's Car Club.

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