UPDATE: The 2019 Subaru Ascent has since made its world debut 

Subaru took the wraps off of the Viziv-7 Concept in Los Angeles, foreshadowing a large SUV it has in the works. The latest member of its Viziv, shorthand for Vision for Innovation, approach to show vehicles, is the biggest, boldest SUV that Subaru has ever created. A 3-row midsize production model under development is expected to be launched in the North America in early 2018.

The point of the Viziv-7 Concept is its scale. Measuring 204.7 inches from nose to tail and 79.9 inches wide, this design exercise is slightly larger than the Ford Explorer, GMC Acadia, Honda Pilot and new Volkswagen Atlas to name buy a few potential rivals. It also rides on a generous 117.7-inch wheelbase, which portends a production model with great room for both people and cargo.

Related: See the other cars and concept vehicles unveiled at the 2016 LA Auto Show

Although Subaru notes the exterior styling of this one-off doesn’t necessarily reflect the look of the yet-unnamed production model, it strikes us as a pretty good starting point. Muscular, sculpted bodywork is set off with Subaru's signature C-shaped hawk-eye lamps. Edgy fascias give it a substantial character helped in this show-only iteration by meaty 265/55 all-season tires wrapped around 21-inch alloy wheels.

Solid core values

Takeshi Tachimori, corporate executive vice president, Fuji Heavy Industries, Ltd. says that the Viziv-7 Concept embodies “our core brand values, safety, dependability, capability for outdoor activities and a forward looking attitude.” Expect a full range of driver assists to be part of the mix. Like all upcoming Subaru models, the production version of this SUV will ride on a stretched version of the firm’s new Subaru Global Platform that can support both conventional and hybrid powertrains. Whatever motivation is fitted will likely be teamed with some form of the automaker’s Symmetrical AWD system. Given the success the company has had, it should be interesting to see how Subaru’s first foray into the midsize SUV segment ultimately plays out. 

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