Scion sedan set for New York

By Matt DeLorenzo on January 7, 2015 2:21 PM

Although Toyota's youth-oriented Scion brand will have a presence at the North American International Auto Show, it is saving its new product news for the New York show in April as the division announced that it will be adding a first ever sedan to its model range.

At Los Angeles in November, Scion showed off the iM hatchback concept, a new model based on the Euro-spec Toyota Auris, a model not sold in the U.S., as a part of three new models planned for the range. The second model is the yet-as-named sedan, the first from Scion, which previously has sold only hatchbacks like xA, xB, xD, iQ and the tC and FR-S coupes, while the third new vehicle remains a mystery.

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Scion recalibrates lineup

"With the iM hatchback and our first sedan, we're inviting drivers to re-imagine what they can accomplish with a Scion," said Scion Group VP Doug Murtha. "Both new models will stand out in the marketplace for their style and substance. I can confidently predict that 2015 will be an exciting year for Scion."

This is part of a major overhaul of the brand, which first sought to appeal to youth with quirky vehicles that stood out from the mainstream. The new models are more conventional in appearance and may likely stress an upscale aura at entry level pricing.

Trade journal Automotive News speculated that the sedan may be derived from the Mazda2 based hatch being developed for Toyota and slated to be built by Mazda in Mexico. Still others believe it might be a revamped version of the Corolla. We'll find out in April.

 

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