Presenting a look at where it believes ultimate luxury mobility is headed, the dramatically styled Rolls-Royce Vision Next 100 Concept was revealed in London. Part of the ongoing centenary celebration of its BMW parent, it boldly goes where no Rolls has ever gone before. Making extensive use of lightweight composites and a zero-emissions electric powertrain, its creators claim this completely autonomous and constantly connected one-off represents “a fully authentic look into the potential demands and desires of the wealthy connoisseur of the future.” 

Transcending traditional design

Developed using information culled from its current owner body, Rolls says this exercise rejects the notion that tomorrow’s personal transportation will revolve around utilitarian functionality. “With the Rolls-Royce Vision Next 100 we were mindful not to dwell on the past,” notes Director of Design Gilles Taylor. “We wanted to be as innovative as possible and at the same time transcend the design history of the marque.”

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Developed under the 103EX code name, the Rolls-Royce Vision Next 100 is about the size of an extended-wheelbase Phantom and rides on 28-inch alloy wheels. With bodywork rendered in a Crystal Water finish offset by a dark glass canopy, the car’s juxtaposition of line and contour imparts a dynamic presence accentuated by new interpretations of classic design cues like the Pantheon grille and Sprit of Ecstasy hood ornament. Entry and exit are suitably grand as the Vision Next 100’s clamshell roof rises majestically and its single coach door automatically swings open. A step then extends and a light projecting a virtual red carpet greets arriving or departing passengers.

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The cabin of the Rolls-Royce Vision Next 100 was crafted to function as a “grand sanctuary,” complete with a full-time virtual assistant dubbed “Eleanor,” homage paid to Eleanor Thornton who was the original model for the Spirit of Ecstasy. Digitally connected with the car’s owner and passengers, the software powering Eleanor serves as the full-time chauffeur while taking care of everything from route mapping to reminding those aboard of pending appointments. This eliminates the need for conventional dash controls or a steering wheel, which are replaced by a large OLED screen that can be used to view media or interact with Eleanor. Like every Rolls-Royce, the passenger compartment of the Vision Next 100 is an exercise in handcrafted elegance. Here, the lounge-like realm is dominated by a large sofa covered in fine silk set off by deep-pile ivory-colored wool carpet and fine-line Macassar wood trim.

“Today, Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury mobility,” noted the company’s CEO Torsten Müller-Ötvös at the reveal. “The Rolls-Royce Vision Next 100 boldly points to a bright future for our marque where our patrons’ individual demands for complete and authentic personalization will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship.”

More Concept Vehicles…

The Audi e-tron Quattro Concept previews the upcoming Q6 crossover

Mazda Koeru Concept offers a look at a new compact crossover model

Porsche Mission E Concept: a 600-hp EV on the fast track to production


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