Helping celebrate the automaker's 50th anniversary in a most exclusive manner, the stunning Lamborghini Veneno made its high-profile debut in Geneva. Like other Lambo offerings, this supercar is named after a famous fighting bull, in this case one of the strongest, fastest and most aggressive to ever enter the arena. Largely based on the same carbon composite core structure and sharing most mechanical running gear with the automaker's Aventador model, production of the Veneno will be limited to just three retail units in addition to the Geneva vehicle that Lamborghini will use as an evaluation vehicle. Each carries a pricetag of €3 million ($3.9 million), and all three already have been sold.

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In creating the Veneno's dramatic exterior -- which features a new grey-metallic-look paint set off by the red/white/green colors of the Italian flag as accenting -- Lamborghini attempted to create a street vehicle that had the same degree of aero efficiency as a purpose-built racing car. The basic shape of its entire front clip acts like a well-tuned wing whose efficacy is further enhanced by the design of its fenders coupled with prominent side sills that mimic the look of those found on bespoke Le Mans prototypes. That same flow-optimization thinking carries on to the Veneno's aft quarters, where its smooth underbody resolves into a highly efficient diffuser suitably trimmed by an adjustable rear wing.

Filling the Veneno's fenderwells are special center-mount alloy wheels - 20-inch up front and 21-inch at the rear -- wrapped in super-sticky Pirelli P Zero performance tires. Like the array of supplemental vents and ducts on this ultra GT's edgy bodywork, even the Veneno's lightweight rims are designed with a unique carbon fiber perimeter ring that effectively channels cooling air to the car's huge carbon-ceramic brakes.

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While it literally retains all of the Aventador's "core" values -- including its standard safety/crash systems -- the Veneno does feature a purpose-modified version of that car's carbon-fiber reinforced polymer (CFRP) monocoque along with revised front/rear aluminum sub-frames and unique pushrod-style suspension bits. The same holds true for its drivetrain elements. Although the Aventador's mid-mounted naturally aspirated 6.5-liter V12 engine still nestles behind the passenger compartment, freer-flowing intake/exhaust plumbing, a slight bump in maximum revs and "optimized thermodynamics" help raise peak output from 691 to 740 horsepower for Veneno duty. Lambo's 7-speed ISR automated manual transaxle and permanent all-wheel-drive system also feature Veneno-specific revamps.

Entering the Veneno is done through Aventador-like scissor-hinged doors. Inside its driver-centric cabin, this super-exclusive golden-anniversary bull boasts a bounty of unique carbon fiber elements in addition to exposed portions of the central composite structure on the center tunnel and door sills. The Veneno's lightweight bucket seats are made from Lamborghini's patented Forged Composite material and covered in unique CarbonSkin also used on the headliner and door panel trim. Lighter than conventional leather or cloth materials, CarbonSkin has the look of fine carbon fiber matting but is treated with a special resin that stabilizes its structure but maintains a soft and supple feel.


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