The first of six custom-built Pininfarina Ferrari Sergio models made its debut at Geneva, kicking off a year-long celebration of the legendary Italian design house's 85th birthday. This special, introduced as a concept two years ago at Geneva to honor of Sergio Pininfarina, son of company founder Batista "Pinin" Farina, is based on the Ferrari 458.

Originally shown as an open barchetta without a windscreen, the production Sergio has a conventional windshield while having an open roof design and yellow paint scheme that recall the original Ferrari Dino Berlinetta. Each of the six limited production models will be painted a different color and have unique interiors. The Sergio, with its open top, is meant primarily for track use.

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The launch of the car emphasizes Pininfarina's heritage of building limited run cars, a tradition extending back to the company's earliest days. The latest limited run cars produced by Pininfarina include the Ferrari 612 Scaglietti K, the Ferrari P4/5, the Rolls-Royce Hyperion and the New Stratos.

In taking the wraps off its latest model, Chairman Paolo Pininfarina said "I am proud to celebrate the milestone of 85 years presenting the Ferrari Sergio. It's an exclusive car that embodies the excellence of Pininfarina in designing and manufacturing high quality cars and it's a further exercise on the Ferrari brand, to which we are related by a history that has helped define the most beautiful cars of all time."

All six of the cars are spoken for and besides the bold exterior looks, the buyers will get the same running gear as a standard Ferrari 458, which features a 562-horsepower mid-mounted V8 engine driving the rear wheels through a 7-speed sequential shift dual-clutch transmission.  Weighing just over 2,800 pounds, the Ferrari Sergio is said to accelerate to 62 mph in less than 3.4 seconds and have a top speed of nearly 200 mph. 



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