You saw the Super Bowl ads, now meet the cars
The outcome was in question until the very last second, but this year's Super Bowl was the most anti-climactic we can remember as far as the car commercials go. Most carmakers rolled out their ads online in the days leading up to the game, leaving few surprises.
So let's put all this marketing business behind us and get back to what really counts: the cars. When is that Acura NSX coming? Is the new Lexus GS any good? Is the Hyundai Genesis Coupe really quick enough to restart a heart?
Here's a quick look at the newest of the new cars spotlighted during the Super Bowl.
Acura NSX Concept
In Acura's 2012 Super Bowl spot, Jerry Seinfeld tries to buy his way to the front of the line for the next-generation Acura NSX. Recently revealed in concept form at the 2012 Detroit Auto Show, Acura says that when the NSX returns – in three years – it will feature a V6 hybrid powertrain to include an electric motor for each front wheel.
2013 Audi S7
You're forgiven if you remember vampires and headlights but can't recall exactly which Audi model was featured in its Super Bowl ad. The car in question is the 2013 Audi S7, the sportier sibling of Audi's swoopy A7 sedan with a 420-horsepower, twin-turbo V8 capable of launching the car to 60 mph in less than 5 seconds.
2013 Hyundai Genesis Coupe
The Hyundai Genesis Coupe has been pitted head-to-head with an array of cars ranging from the Honda Civic Si to the Ford Mustang to the Infiniti G37. For 2013 the Genesis Coupe gets a comprehensive facelift plus a serious bump in power. Here's the Genesis Coupe Super Bowl ad.
2013 Lexus GS
The Lexus GS is all-new for 2013, and better prepared for battle with competitors like the BMW 5 Series and Infiniti M. The fourth-generation GS will again be offered with a hybrid model, and add a new F Sport package with some high-tech, high-performance features that are sure to enhance the GS' credibility with the enthusiast set. Here it is in Lexus' first-ever Super Bowl ad.
2012 Volkswagen Beetle
Volkswagen's Super Bowl spot from last year wasn't just widely regarded as the best commercial from the game, it was voted by industry journal Adweek as the best commercial of the year. The follow-up won't be winning similar accolades, but the new Beetle – redesigned for 2012 – is attracting plenty of attention.