In one of the boldest and most aggressive marketing pushes ever, Carlos Ghosn, Nissan president and chief executive officer, has announced the automaker will accelerate its growth efforts across the entire market spectrum from 2011 to 2016, with the goal up upping its global share to eight percent and its corporate operating profit to a sustainable eight percent. As part of this mid-term business plan, formally dubbed “Nissan Power 88,” Ghosn promised that Nissan/Infiniti will be introducing, on average, one all-new vehicle every six weeks for six years. By 2016, that will see the firm’s global portfolio increase to 66 vehicles and cover 92 percent of all markets and segments. It also will entail the introduction of more than 90 new advanced technologies.
"Nissan Power 88 is the roadmap for our company's profitable growth," said Carlos Ghosn. "We will accelerate our growth, bringing more innovation and excitement to our products and services as well as cleaner, more affordable cars for everyone around the world, in line with the energy and environmental challenges of the 21st century."
Beyond increasing its investments in branding and retail networks for both Nissan and Infiniti passenger vehicles as well as the light commercial side of the business, Nissan Power 88 calls for a continued emphasis on sustainable and affordable “Mobility for All.” To that end, Ghosn sees China as the largest single market for Nissan in the coming years and targets a 10 percent penetration in that most critical emerging arena. The plan also will expand the involvement with low- and zero-emission projects under the PURE DRIVE banner; and Ghosn sees cumulative EV sales for the Renault-Nissan Alliance reaching some 1.5 million units by 2016.
As for its premium line, Infiniti is expected to grow from its current 150,000 worldwide sales figure to 500,000 units, expanding into 70 markets, offering a product range of at least 10 vehicles and commanding roughly a 10 percent global share among luxury brand segments. “Nissan Power 88 is a demanding business plan, but our company has a proven track record of achieving challenging objectives," said Mr. Ghosn.