New McKinsey Management Research Says Big Cities Will be EV Hubs

By Editors on January 18, 2010 11:27 AM

Global management consulting firm McKinsey & Company has just released a study indicating that despite ongoing issues with cost, infrastructure and battery availability, electric vehicles (EVs) will likely manage to carve out a meaningful niche in the automotive market during this decade. Although it does foresee principal penetration for these minimal-emission alternatives as being primarily confined to larger metropolitan areas.

According to this latest McKinsey research, up to 16 percent of the new vehicles sold in New York City by 2015 -- approximately 70,000 units -- are likely to be some type of EVs. Paris and Shanghai, the two other large cosmopolitan cities McKinsey covered in its survey, also are viewed as high-impact locales. However, EV numbers there are only estimated to reach roughly nine and five percent, respectively, by mid-decade. The McKinsey data, which was generated by polling over 1,500 residents in these cities, foresees the greatest green inroads being made by plug-in hybrids (PHEVs). It claims these more practical variants will account for over half of the EVs sold in those locations.

As with virtually all other research involving electric vehicles of any type, the McKinsey study points out the critical importance of establishing a viable recharging infrastructure system in each locale. Inherent in that effort is the overriding need to involve federal and local governments as well as private businesses to create and support public-access charging sites if the long-term growth potential for all types of EV/PHEV vehicles is to be fully realized.

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