Seeking to bolster both the image and desirability of its new full-size flagship sedan, Kia has announced that the 2014 Cadenza will come with a complimentary scheduled maintenance program that covers the first five factory-service appointments and will be applicable for 36 months or up to 37,500 miles.

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Under terms of the enhanced Kia program, this free scheduled maintenance will be extended to customers who either purchase or lease a new 2014 Cadenza and have all requisite maintenance work on their vehicles performed at a participating Kia dealer. While it supplements Kia's existing warranty program, the Cadenza's complimentary scheduled maintenance does not include wear and tear items such as tires, brakes and windshield wiper blades.

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Positioned to fill what the automaker sees as a rapidly emerging niche between mainstream and luxury, the 2014 Cadenza opens at $35,900. That price already includes a mega-load of standards on this premium sedan ranging from a 293-horsepower V6, leather upholstery and a navigation system to a 550-watt Infinity premium audio package, SiriusXM Satellite Radio/Traffic and Kia's UVO eServices. However, beyond its high-value hardware proposition, John Crowe, KMA's vice president of service and after-sale operations, sees the new Cadenza as being a compelling alternative for buyers who expect even more from their ownership experience. "Our complimentary scheduled maintenance program - a benefit many would not have previously associated with the Kia brand - fulfills those expectations."


You'll Also Like To Know...

     • A comprehensive upgrade adds even more appeal to the 2014 Hyundai Equus

     • The new 2014 Q50 sedan previews the next generation of Infiniti vehicles

     • Toyota has fully redesigned in its full-size 2013 Avalon sedan



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