Mercedes-Benz Drops Prices on 2010 E-Class Lineup

Adopting the same strategy as it did when the new C-Class was introduced two years ago, Mercedes-Benz announced that it plans to price the new 2010 E-Class significantly lower than the outgoing models to more closely reflect projected actual transaction amounts. The redesigned E-Class, which goes on sale next month, will start at $49,475 for a rear-drive V6 E350 Sedan, a figure that undercuts the 2009 E350 by $4,600. The V8-powered E550 opens at $57,175, or $5,400 less than the outgoing sedan. Adding all-wheel drive to either will bump those prices by $2,500. The new E-Class Coupes, which replace the current CLK-Class models and are only available in rear-drive, start at $48,925 for the E350 and $55,525 for the E550. Both of those prices also reflect a significant drop from the CLK's 2009 Manufacturer's Suggested Retail Price (MSRP). Despite lower MSRPs, all new E-Class models feature enhanced levels of standard equipment. While the rear-drive Sedans and Coupes arrive at dealerships in late June, 4MATIC all-wheel-drive models aren't due until September. Filling out the E-Class lineup -- but as-yet-unpriced -- are the E63 AMG Sedan due in November, an E350 Bluetec 50-state clean diesel four-door in March, E350/E550 Convertibles in spring 2010 and an E350 4MATIC station wagon next June.
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